|
COMPLEMENTARY
TECHNOLOGIES |
authored by Chuck
Bolvin, VP of Technology
This
is a subject that most Solution Providers should find near and dear to
their hearts. How to get more products into an account. Or as an old
sales manager used to put it: “Sell More Stuff.”
The
challenge is to look at the technology and products the customer is
considering and check if there are other products that can go along
with it, make it more useful or add value. These products can be
called complementary. The typical definition of complementary is
something that fills up or completes. If a prospect is asking for help
implementing a Wireless LAN (WLAN) should you stop at just the AP’s?
Is the network “complete” at that point?
Let’s
take a look at what can “complete” this scenario. If a WLAN is
being implemented, what products go along with it? How about security?
Have they thought about it? What devices will be running on the
network? Laptops? Data collection terminals? Do the Access Points
support Power Over Ethernet (802.3af POE)?
Complementary WLAN
Products include:
- RADIUS
Server Software
- 802.1x
Client Software
- Antennas
- Coax
Cable
- Power
over Ethernet (802.3af) Systems
- Client
Management
- AP
Management
- Bandwidth
Control
- Voice
over IP Telephones
When
working on a project to connect two office locations (Wireless
Bridging) there’s more than just a pair of bridges involved. Does
the customer have T1’s that could be handled as well by the bridge?
What about Power?
Public Access
WISP’s have similar needs but also could be interested in:
- Access
Control
- Bandwidth
Control
- Billing
- RADIUS
Server Software
- Power
Over Ethernet
- T1
Bridging
- AP
Management
Data Collection
systems have many products in common with Wireless LAN, but there are
a few that don’t always come to mind.
- RADIUS
Server Software
- 802.1x
Client Software
- Terminal
Emulators
- Application
Development
- Device
Management
- Access
Points
- Antennas
- Printers
My message here is
this: Take a look at the BIG PICTURE. Don’t limit your thinking.
More than once I’ve be on a call with a prospective customer about a
specific project and I’ll ask if they’ve thought about a
particular product or idea that didn’t come up during the call.
Sometimes they say yes, but there are times they say no and want to
hear more. If I hadn’t asked, we would have missed the opportunity.
Did you realize that
WAV carries virtually everything a customer needs to implement a
complete system from devices, application software on the devices,
Access Points and antennas, software to manage the AP’s, hardware to
power the AP’s, software to secure the devices and the network,
software to manage the devices and systems to develop applications on
the devices? The list goes on...
Think about the
“system”, how can you put together a complete package? Maybe a
bundle? Six Cisco Access Points with Odyssey Server and 25 Clients.
Five Colubris Access Points with Odyssey server, 25 Clients and a
PowerDsine 6 port Injector, etc.
If you don’t
understand certain products or technologies, let us know. We can help
with training.
SPECIAL
OFFER!: Click
here to view our full scale “Broadband Public Access” network
configuration. If you’re interested in receiving additional network
diagrams in the Data Collection, RFID or Wireless market space, please
email us at info@wavonline.com.
These diagrams are a great way to help visualize how different
products fit together and help you think about the BIG PICTURE.
|