Mobile User Engagement Apps

Posted: July 18, 2018

Extreme Networks knows about keeping customers and users engaged to keep them coming back for more. They have noticed a trend in business models shifting away from traditional selling to a monthly or annual subscription or usage fee. But in order to keep customers happy, vendors must monitor their satisfaction. Make way for mobile user engagement apps.

Mobile User Engagement Apps: Not Just For Retail:

This idea of engagement & customer involvement isn’t unique to the retail space. Across the board, education, hospitality, enterprises, sports teams and health care all most track and create a memorable user experience. The mobile user engagement apps have emerged to address the need to help track, measure & connect with audiences. It addresses the need to provide a way to acquire, retain and monetize loyal user bases. When this app is designed properly, everyone from the users to the businesses can gain. Poorly designed mobile user engagement apps leave users wanting and can lead to low download and high deletion rates.

Extreme Networks wanted to know more about how businesses are using these apps and what their plans are for the future, so they surveyed companies across all industries. A high percentage of organizations either have or have determined they need an engagement app. To date, most of the apps in use are being developed in house; commercial off-the-shelf versions are up and coming, but not yet well-known. They’ve noted that there is still a lot of room for improvement and that an important requirement of their apps is to track location.

Mobile User Engagement Apps Desired Features:

Interaction
- Greet Visitors
- Provide Technical Information
- Troubleshoot products
- Information sharing
Maps & Location
Scheduling
Q&A
In-App Purchasing
Parking Information

A more sinister way to drive user engagement is to make your apps literally addictive. Tristan Harris describescompetition in the attention economy, where companies that lose the quest for user attention go out of business. In his TED talk, Harris explains how Facebook, Instagram, YouTube, Snapchat, and Google use psychological vulnerabilities to keep their users returning and their advertisers satisfied. We recommend being aware of these techniques, but instead offer your users tangible benefits through your app to keep them engaged.

Businesses Are Not Yet Satisfied:

Only 36% of businesses say they are satisfied with the mobile user engagement apps they are using. Today, most apps are developed in-house. Only 9% have purchased apps from software vendors. Read more from Extreme Networks.

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